On September 14th, Olight commemorated its annual O-Fan Day, a cherished event where the brand unites with the community for profound interactions. This year, Olight took the experience to new heights with a series of exclusive surprises for O-Fans, including being a part of the inaugural ceremony of their first-ever experience store and among the first to witness the launch of their latest groundbreaking products. The collaboration between Olight and media partners, along with the participation of over two hundred loyal O-Fans, made this moment unforgettable and meaningful.
Exhilarating New Product Launch
The event kicked off with the highly anticipated launch of new products. The Arkfeld Ultra, in particular, captured everyone's attention with its innovative use of a new aluminum material—OAL. OAL is as light as standard aluminum but far tougher, being 1.77 times harder than standard 6061 aluminum alloy, providing greater resistance to wear and tear. Even when scratched, OAL helps the Arkfeld Ultra maintain a “like new” appearance.
Olight also showcased a range of other innovative products at the event, including the Baton Turbo, a compact and rechargeable flashlight with a powerful 1000 lumens output and a 510-meter beam distance, ideal for outdoor activities and emergencies. The Perun 3, an upgraded model from its predecessor, features a multifunctional right-angled light design and 3000 lumens, offering versatility as both a headlamp and a handheld light. Additionally, the newly introduced Sphere provides full-sphere multi-color illumination, suitable for various scenarios from a cozy bedtime halo to a red signaling light.
After the introduction of each product, lucky audience members were randomly selected to receive the new products, allowing fans to experience firsthand the innovative design and outstanding features of the products.
Alongside the launch of the Arkfeld Pro (Paw Edition), Olight unveiled an animal charity initiative across 13 countries to support animal welfare for a minimum of two years. For every Arkfeld Pro (Paw Edition) sold, Olight pledged to donate $5 to local animal charities. The project received overwhelming approval and enthusiastic support from many fans present, who recognized the significance of this groundbreaking long-term charitable endeavor in raising funds for animal protection and fostering greater social awareness and action.
Click on the live replay below to watch the highlights of the event.
https://www.youtube.com/watch?v=9XRnrikojvA&t=105s
O-Fan Day Party
As a highly anticipated festival, this year's O-Fan Day once again garnered the support and enthusiastic participation of fans. Olight was honored to welcome over 200 O-Fans to the event, with some traveling for hours to attend. During the event, Olight expressed gratitude to the O-Fans, the driving force behind the brand's growth, and held a fan award ceremony to recognize those who have made outstanding contributions to supporting and promoting the brand. Following the award ceremony, fan representative Joshua Nehlig shared his story with Olight, discussing his favorite products and experiences, resonating with many in the audience.
Ribbon Cutting Ceremony
After the wonderful sharing pushed the atmosphere of the event to a climax, Olight executives and fans gathered for a ribbon-cutting ceremony to celebrate the opening of the world’s first experience store in the industry. The store adopts an advanced cloud retail approach, seamlessly integrating online and offline channels to enhance operational efficiency. This enables consumers to place orders online and pick them up in-store, offering a more convenient shopping experience.In order to commemorate this moment, Olight presented each attendee with a special commemorative gift—the O-Mascot. This charming collectible is also meticulously crafted from OAL, serving as a symbol of Olight's commitment to innovation and quality, as well as a token of gratitude for the O-Fans' support.
“Olight has consistently focused on the U.S. market and achieved outstanding results online. We want our first experience store to not only showcase our products but also serve as a bridge between the online and offline, connecting our brand with our customers,” said Mavis Xiao, CMO of Olight.
In conclusion, Olight's O-Fan Day 2024 was a celebration of innovation and passion. From the unveiling of groundbreaking products to the opening of their first offline experience store, every moment was filled with joy and camaraderie. Olight is immensely grateful for the unwavering support of O-Fans, whose passion fuels the brand’s commitment to excellence. Looking towards the future, Olight is excited to continue illuminating the path ahead together and welcoming more friends to join.
